The economic impact of F1 in Montreal

Each year, Formula 1 transforms Montreal into an economic powerhouse, and the impact is felt directly in the real estate market. The Canadian Grand Prix attracts more than 300,000+ visitors over race weekend, generating an estimated $90M to $150M+ in direct economic activity, with broader long-term impact reaching much higher through tourism, hospitality, retail, and international exposure.

For Montreal real estate, this global spotlight matters. Formula 1 puts the city in front of affluent international travelers, investors, executives, and luxury lifestyle buyers from Europe, the U.S., the Middle East, and beyond. Hotels sell out, premium restaurants operate at full capacity, short-term rental demand surges, and luxury sectors see heightened visibility.

This kind of international momentum reinforces Montreal’s position as a world-class destination, particularly in key markets like Old Montreal, Griffintown, Downtown, and the Golden Square Mile, where luxury condos and investment properties benefit from increased demand and global awareness.

Major international events don’t just create weekend excitement, they strengthen investor confidence, tourism infrastructure, and long-term desirability. Cities that consistently host world-class events tend to maintain stronger premium real estate appeal, and Montreal is no exception.

Formula 1 is more than a race. It’s a global branding engine for Montreal, and that visibility creates real value for property owners, investors, and future buyers.